Weather

Call Log

Sports Scores

This spring, Alltel launched Celltop, a mobile widgets solution. Mobile widgets are a Web 2.0 technology for mobile phones. In Q2, 2007, we conducted a ten-participant usability study, with cell phone users in the New York City area. We took the novel approach of comparing Celltop to WAP, to determine which performed better in usability and whether respondents preferred Celltop or WAP. We examined:

• Usability: How much time did it take to perform tasks, and how successful were respondents?
• Perception: How much did participants enjoy Celltop, and how did their feelings compare to that for WAP?
• Value: What was the likelihood that participants would pay for a service like Celltop, before and after using it?

Findings Summary
Designers and developers bemoan the ugliness of WAP, but are widgets really better? Do respondents perform better? Are widgets more enjoyable to use? What is Celltop really like? All of these questions are answered in this study, with extensive high resolution photographs and 25 video clips, spanning 50 pages of insightful analysis.

Celltop was harder for respondents to use than WAP. Only 70% of respondents were able to successfully check the weather in Miami, Florida using Celltop, though 100% were successful with WAP. Successful participants required 36 seconds longer to check the weather using Celltop, taking on average 173 seconds--nearly three full minutes.

Cover	Table of Contents	Video List
Background	Respondents	Preferences

The 50 page report includes the following sections:

• Background
• Mobile Widgets Overview (7 solutions, spanning 8 pages)
• Usability Findings, including 17 charts, 15 usability video clips, and 10 product demonstrations
• Before and After: User Experience
• Usability Comparison: Celltop vs. WAP Browser
• Finding and Launching Celltop
• Checking the Weather Forecast
• Checking a Sports Score and Getting a Stock Quote
• Checking the Call Log
• Buying and Adding the News Cell
• Reordering Cells
• Conclusions

This product contains one (1) CD ROM containing the PDF document and the standalone Quicktime player.
Price: $2,995.00 USD
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